The Conde Nast Traveler Middle East Readers' Choice Awards is one of the premier award ceremonies held in the Gulf Cooperation Council region on an annual basis, at which top rated countries, airlines, hotels and tour operators are recognised. In addition to Sri Lanka, the US and Maldives were also won in different categories and leading airlines and hotels including Emirates Airlines, Singapore Airlines, DusitThani and Atlantis, the Palm, etc, were presented awards at the ceremony.
Sri Lanka Tourism's latest win for the tourism sector indicates that Sri Lanka is extremely popular among tourists due to its numerous attractions and rich and ancient cultural heritage. Up to October 2016, Sri Lanka has received 93,640 tourist arrivals from the Middle East, where it has generated a growth of 5.1% compared with the corresponding period of the previous year.